Halo Reach "Birth of a Spartan" for Xbox Extended Promo Trailer Ad

Airing in the US and the UK this week, in the US on V (ABC) and various other cable networks, it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide...and the long form trailer will be running online in the US, UK and Europe. The title will be available in 6 months.

About the trailer: Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

Spot title: Birth of a Spartan
Game title: Halo: Reach
Client: Xbox
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Ben Wolan
Copywriter: Joe Rose
Agency Executive Producer: Hannah Murray
Agency Producer: Alex Spahr
Account Director: Peter Goldstein
Account Management Supervisor: Zach Rubin
Account Executive: Stephanie Scott
Production Company: Biscuit Filmworks
Director: Noam Murro
Line Producer: Jay Veal
DP: Simon Duggan
Production Designer: John Beard
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O'Donnell
Editorial: Bikini Edit
Editor: Avi Oron
EP / Producer: Gina Pagano
Assistant Editor: Gustavo Roman
Visual Effects: Animal Logic
Telecine: Beau Leon, New Hat
Music: Original composition, by Human
Sound Design: Brian Emrich

via: glossyinc.com

Gatorade Has Evolved Commercial

Great new ad for Gatorade, features the song "Evolve", music is produced by David Banner and the artist's name is Quinn who is a member of the group, BLACKstreet. Gatorade Has Evolved shows how Gatorade has advanced hydration and sports performance and how the G Series will break new ground. The spot takes viewers back to a day when athletes balled on peach baskets, their racquets were wooden and hydration was only water. Jump to 1965 when Gatorade revolutionized hydration and helped fuel athletes like Michael Jordan and Mia Hamm as they redefined sports performance. Now in 2010, the G Series will change the sports performance landscape once again. Usain Bolt, Dwight Howard, and Peyton Manning were instrumental in working with Gatorade scientists during the development of the G Series.
Worldwide Creative Director: Lee Clow
Group Creative Director/Writer: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director/Writer: Donna Lamar
Digital AD: Jeremy Stabile
Executive Producer: Sarah Patterson
Senior Producer: Veronica Beach
Producer: Danielle Tarris
Associate Producer: Michael Gross
Assistant Producer: Matt Magsaysay
Group Planning Director: Scott Macmaster

Taylor Swift Sony Cyber-shot DSC-TX7 "Fans" TV Commercial Ad

Sony Electronics has teamed up with four-time GRAMMY award-winning singer/songwriter Taylor Swift to promote its latest Cyber-shot® digital cameras in an integrated marketing campaign that puts the spotlight on the company’s latest innovations.

The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy “press and sweep” motion; a technology innovation currently only available by Sony.

Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks.

“My fans are on the cutting edge, and I’m very interested in the newest and best technologies out there,” said Swift. “I’m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.”

“This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for,” said Stuart Redsun, Sony Electronics’ senior vice president, corporate marketing. “Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The ‘wow’ factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action.”

“The campaign launches with Taylor Swift visiting Sony's Innovation Center to try out the new Cyber-shot,” noted Ari Weiss, Creative Director for 180 Los Angeles. “Throughout the year we’ll have different visitors drop in to experience the latest in Sony innovations. You may even see Justin Timberlake stop by.”


Campaign: 2010 Sony HQ
Length: 30
Spot: Fans
Agency: 180 Los Angeles
Client: Sony

Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Ari Weiss & Gavin Lester
Copywriter: Kevin Doyle
Art Director: Chris Toland
Head of Production/Managing Partner: Peter Cline
Executive Producer: Colleen Wellman
Producer: Bé Garrett
Group Account Director: Kelli Stam
Account Director: Michele Tebbe
Planner: Sebastian Gunnewig
Production Co.: Smuggler
Director: Guy Shelmerdine

Heineken Men with Talent Commercial

Heineken keeps the momentum rolling with more great advertising, this time it's the "Heineken Men With Talent" ad, how can you not love the spots these guys are creating?
Agency: TBWA, Neboko
Creative: Cor den Boer, Jorn Kruijsen,
Jeroen van de Sande
Production Company: Czar.nl
Director: Bart Timmer
Director of Photography: Alex Melman
Producer: Hein Scheffer, Robert Nan
Editor: Annelien Wijnbergen

NHL History Will Be Made 2010 Stanley Cup Playoffs Ad Campaign

The Stanley Cup Playoffs are heating up as the remaining NHL teams face off for the right to hoist the most famous trophy in all of sports in June. As intense as the current action is, the journey takes on even greater significance when the storied history of the NHL and the epic battles for the Cup are considered. Smoke & Mirrors, working via Y&R, played a key role in a stirring seven-spot campaign spotlighting some of the League’s all-time great players in their legendary moments of glory.
The spots are remarkable replays of these classic moments, portrayed in slow motion and in reverse, rendered so that the on-screen look captures the exact tone and feel of a particular era, and set to dramatic piano music. The New York Rangers’ Mark Messier triumphantly raises the Stanley Cup over his head. Bobby Orr emerges from a pile of fellow Boston Bruins to fly backward through time, scoring a dramatic airborne goal. The Detroit Red Wings’ Steve Yzerman scores a dramatic game-winning goal, a spot that begins in regular speed as the team celebrates and then kicks into slow-motion reverse until he’s poised to take a slap shot. Other spots feature Patrick Roy, Mario Lemieux, Wayne Gretzky and Ray Bourque.

“What a joy to take the best moments in NHL history and be given the chance to help create something this cool,” noted Smoke & Mirrors CCO Sean Broughton. “As spectacular as this footage is in regular replays, the dramatic spots that our team came together to build are mesmerizing. They beautifully portray the game’s incredible history in a compelling way that would capture hockey fans and nonfans alike.”

The historic footage came from multiple formats and cameras and was of varying quality, presenting unique challenges. Smoke & Mirrors found a look to bind the various pieces together, then up-rezed to HD from SD. Some of the film had deteriorated into a state of disrepair, compelling the crew to clean the footage, strip out miscellaneous video tears and film gromits, and then hand the freshly restored footage off to their new Resolve 360 grading suite, where the legendary Ben Eagleton whipped up a beautiful grade that felt authentic and unified the footage.

In the Flame suite, Phil Akka and Brian Benson skillfully time warped the footage to create seamless slowdowns to reverses, creating brand new slow-motion sequences of the historic footage from scratch. To maintain the historic nature of these, Smoke & Mirrors added real film grain and the occasional scratch back in, being constant in nature to one footage source. Once the look and process had been established on one spot, the crew copied it for each film allowing for different quality issues with each piece of archival footage.

Client: NHL
Spots Title: History Will Be Made
Bobby Orr (featured) / Mark Messier (featured) / Steve Yzerman (featured) / Mario Lemieux / Ray Borque / Patrick Roy / Wayne Gretzky
Airdate: March 2010

Agency: Y&R
Chief Creative Officer(s): Ian Reichenthal, Scott Vitrone
Associate CD (s): Cliff Skeete, Bruce Jacobson
Copywriter: Anthony Falvo
Director(s) Content Production: Nathy Aviram , Lora Schulson
EP, Content Production: Alex Gianni

Editorial: Cosmo Street
Editor: Steve Bell
Producer: Stacey Piculell

Telecine: Smoke & Mirrors NY
Colorist: Ben Eagleton

Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Lead VFX Artist: Philip Akka
Flame: Brian Benson and Sam Caine
Producer: Paul O’Beirne

Audio: Sound Lounge
Mixer: Philip Loeb

Read more: http://www.trustcollective.com/portfolio/content/sm_nhl.php#ixzz0mE2EMcvA
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

The New 2010 Audi e-tron

Great new commercial for the new 2010 Audi e-tron. Thumbs up Valentin Ramljak who is the creative director behind this Audi ad, his first piece of work. Great job Valentin, we will be looking forward to more of your work in the future.
Production company: United Visions Berlin
Creative Director: Valentin Ramljak / Jeremias Steinmann
Director: Valentin Ramljak

2010 FIFA World Cup Ad "One Game Changes Everything" - United

Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “United” conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).

This is the latest spot in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The first spot, “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa. Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.
AD AGENCY: Wieden + Kennedy NY
DIRECTOR: Lance Acord
AD CAMPAIGN: "One Game Changes Everything"
WHERE AIRING: Across the ABC/ESPN family of networks

Shop the Official FIFA Online Store

Lane Bryant Rejected Lingerie Commercial

Lane Bryant : Nobody fits you like.... and The Lane Bryant commercial that ABC and Fox rejected to let it's viewers see.

Great New Ad for The French Beverage Nouveau Oasis Thé

Fun new spot for Oasis The created by Pete Candeland, Passion Paris and ad agency Publicis.
Pete Candeland and Passion Paris inject some fruity fun into Oasis Thé with a new campaign from Publicis WAM. The director, famed for his work for virtual band Gorillaz, has created a summery set of spots to advertise the iced tea drink. The campaign sees a trio of fruity characters stumble upon a Land of The Lost-style tribe of tea leafs, and features the wit and energy characteristic of Candeland’s work.
Fast-moving and colourful, the campaign shows a lighter side to Candeland’s work, following the brooding menace of recent Gorillaz music video Shylo. It’s also the first time the multi-award winning director has shot a campaign specifically for the French market.
The campaign, which consists of a 10s, 30s and 45s spots, will be airing in France, Belgium and Holland across TV, cinema and the internet.

Credits: (use google translate if you need them in English silly)
Annonceur : Orangina-Schweppes
Hugues Pietrini : Directeur Marketing
Nathalie Raoux : Marketing Manager
Elise Seibold et Malvine Makouche : Brand Manager Marque : Oasis
Agence : Publicis
Charles Georges-Picot : Directeur Général Adjoint
Alberto Scorticati : Directeur Conseil
Marie Savoini : Chef de Projet
Florent Imbert et Emmanuel Lallevé : Directeurs de Création
Joris Vigouroux : Concepteur Rédacteur
Ludovic Marrocco : Directeur Artistique
TV production :
Timothé Rosenberg, Pierre Marcus (Wam)
Production image : Passion Paris
Production son : Wam
Réalisateur : Pete Candeland
Musique : Michael Zager Band, Let's all chant
Remixeur : Bob Sinclar

Audi A1 with Justin Timberlake The Next Big Thing Promo Trailer Ad

"The next big thing" is the action-thriller starring Justin Timberlake, Dania Ramirez from Heroes and the X-men movies.This is the much anticipated Audi A1.
Client : Audi
Advertising Agency: Heimat Berlin
Digital Agency: Neue Digitale / Razorfish, Berlin, Germany
Executive Creative Directors: Guido Heffels, Jürgen Vossen, Sven Küster
Creative Director: Myles Lord, Fabian Roser
Production Company: ACNE Film
Director: Henrik Sundgren

Nice Promo Ad for Google Chrome Extensions and Translate the Internet with Google Chrome

Advertiser: Google
Advertising Agency: Bartle Bogle Hegarty New York, USA
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Calle Sjoenell, Pelle Sjoenell
AD/CW: Maja Fernqvist
AD/CW: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Melissa Bemis
Business Director: Ben Malbon
Acct. Manager: Rossa Hsieh
Production Company: 1st Avenue Machine
Director: Tim Brown
Co-Director: Aaron Duffy
DP: Zak Mulligan
Exec. Producer: Sam Penfield
Line Producer: Keely Gould
Editorial Company: Lost Planet
Editor: Charlie Johnson
Assistant Editor: Christopher Huth
Exec. Producer: Krystn Wagenberg
Producer: Meagen Carroll
Telecine: Company 3
Telecine Artist: Billy Gabor
Online Facility: Black Hole
Online Editor: Tim Farrell
VFX Company: Black Hole
Producer: Tim Vierling
Audio Facility: Plush
Audio Engineer: Rob Fielack
Music: Extensions
Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos
Title: (Do You Intend To Put An End To) A Sweet Beginning Like This
Artist: Fats Waller
Music: Translate
Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos
Title: Plastic Sunshine
Composed by: Steven Stern and Stuart Hart

Che Men's Magazine: The Babysitter Ad is Every Man's Dream

Client: Che Men's Magazine
Agency: Duval Guillaume, Antwerp
Production company: Caviar
Director: Tom Willems
Creative Director: Geoffrey Hantson
Art Director: Batist Vemeulen
Copywriter: Robbie Cap
Agency Producer: Marc Van Buggenhout

Audi R8 Spyder New Beauty and the Beasts Commercial Advert

Brand: Audi
Agency: BBH, London
Agency Producer: Vicky Baldacchino
Creative Director: Nick Kidney; Kevin Stark
Creative: Simon Pearse; Emmanuel Saint M'Leux
Director: Sam Brown
Production: Rogue
Producer: James Howland
Director of Photography: Damien Morisot
Editor: James Rosen
Post Production: MPC

Magistral | "SnowMan" The Snow Couple Love Story

This spot for Magistral could very well be the ad of the year, set to the music of "The Hill". The spot features a beautiful love story of a snowman and snow woman that ends in tragedy............simply fantastic work by ad agency Grey, Argentina.
Client: Magistral
AGENCY: Grey Argentina
DIRECTOR: Andres Salmoyragui
Agency Producer: Topo Barrios
Agency Producer: Negro Ibanez
Production Company: Rebolucion
Creative Director: Daniel Fierro
Creative: Matias Aguilu
Creative: Lisandro Cardozo
Creative: Tomy Duhalde
Creative: Rodrigo Greco
Creative: Hernan Kritzer
Director: Andres Salmoyragui
Production Company: Rebolucion
Producer: Marcelo Dovidio
Music: The Hill
Executive Producer: Patricio

Sony Bravia "RockStar" Commercial Rocks With AC/DC's Thunderstruck

This is the brand new BRAVIA TV commercial titled "RockStar" showing off the new Monolithic Design range of TVs, with built-in Sony internet video service.
Entitled 'Sony Rockstar', it's giving you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries.
'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour.
The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the Full HD display.
Brand: Sony
Agency: Anomaly
Agency Country: UK
Creative Director: Mike Byrne
Director: Frank Budgen
Production: Gorgeous Enterprises
Producer: Rupert Smythe
Director of Photography: Ben Seresin
Post Production: Framestore
Editor: Paul Watts (The Quarry)
Music: Grand Central

FELA! on Broadway "Dance of the Orisas" Promo Commercial

Art Meets Commerce is a new media advertising/marketing company servicing the theatrical industry. The agency recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical "FELA!" as part of their integrated campaign for the show. Producers include Shawn "Jay-Z" Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir "Questlove" Thompson; it is directed and choreographed by Tony Award-winner Bill T. Jones. "FELA!" tells the true story of Fela Kuti, the legendary Nigerian musician, whose stirring Afrobeat rhythms ignited a generation. Having opened at New York's Eugene O'Neill Theatre last November, the production recently announced that FELA! will also be presented at the National Theatre in London in November 2011.

"What began here in New York now has people hyped all across America and Europe," said Andre Stringer, Shilo's co-founder and creative director, who directed this spot. "Working with Art Meets Commerce, we had the pleasure of filming star Sahr Ngaujah and many other performers to present a glimpse into the viscerality of the performance. The show itself is a postmodern interpretation of the artist and his time, so in keeping with that theme, our film continues the ideology of experimentation." Visit FELA on Broadway here.
Credits: FELA! on Broadway "Dance of the Orisas"
Spot Title: FELA! on Broadway "Dance of the Orisas"
Debut Date: April 18, 2010
Film Location: Broadway Stages, Brooklyn, NY
Agency: Art Meets Commerce
Executive Director: Chip Meyrelles
Creative Director: Jim Glaub
Content Director: Laurie Connor
Director of Media Platforms: Kevin Keating
Senior Account Executive: Ryan Greer
Video Manager: Brad Coffman
Marketing Associate: Crystal Chase
Ideation: WMIG
Writers: Andre Stringer, Clayton Vomero
Production Company: Shilo
Director & Creative Director: Andre Stringer
CG Director: Tamir Sapir
Director of Photography: Max Goldman
Compositing: Andre Stringer, Joel Voelker, Paul Todaro
3D Artist: Jiyoung Yoo
3D Tracking: Matt Broeska
Cell Animation: Stieg Retlin
Illustrator: Marcus Walters
Storyboard Artist: Ed Tranquino
Roto Artists: David Marte, Tiffany Chung, Carlos Rosario, Bot FX, Leslie Chung, Elijah Vanaver
Editors: Andre Stringer, Josh Bodnar, Nate Caswell
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Live Action Producer: Jeremy Yaches
Line Producer: Christina King
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler
Post Audio Company: Echolab
Sound Design/Mix: Gavin Little
V.O. Talent: Dion Graham

"Water" Solidarites International: Water Poster

Aquascript technology is put to excellent use in this fantastic commercial for Water Solidarites. The beautiful flow of the water as it cascades seems to keep you drawn to take in the message.....great work, I love this!
Advertiser Agency: BDDP & Fils
Art Director : David Derouet
Designer- Editor: Emmanuel de Dieuleveult
Production: Cosa
Director: THE JANDJ
Technology : Use / Aquascript

New AT&T "Birthday" Commercial Brings Us Back To Childhood

AT&T brings us back to our innocent days of childhood, which knew no boundaries, to remind us of how creativity can be rediscovered in their newest ad.
The commercial features the beautiful music of Gene Wilder and the song Pure Imagination.
Client: AT&T
Title: Birthday
Agency: BBDO, New York
Production Company: Gorgeous@Anonymous Content, Los Angeles
Director: Peter Thwaites
Chief Creative Officer: David Lubars
Executive Creative Directors: Ralph Watson, Greg Hahn
Copywriter: Greg Hahn
Art Director: Ralph Watson
Executive Producers: Grant Gill, Amy Wertheimer
Agency Producer: Becky Burhard
Executive Producer: Jeff Baron
Producer: Anna Hashmi
DP: Wally Pfister
Editorial: Rock Paper Scissors
Editor: Kirk Baxter
VFX: The Mill, New York
VFX Supervisor: Angus Kneale
Colorist: Adam Scott
Lead 3D Artist: Rob Petrie
Lead 2D Artist: Alex Lovejoy
Music: 'Pure Imagination' sung by Gene Wilder from 'Willy Wonka & The Chocolate Factory'

Coke Introduces The Mother Energy Drink and a Theme Park Too

Coca-Cola Australia introduces a the new energy drink "Mother" into the Australian market and gives us a brilliant new theme park called "MotherLand" to accompany this great new ad campaign created by "Smart".

Advertised brand: Coca Cola of Australia
Advert title(s): Motherland
Headline and copy text (in English):
Advertising Agency: Smart, Sydney
Agency website: http://www.smartinc.com.au/
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia
Published: April, 2010
Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

Warburtons "Burnt Toast" Advert

Set to the music of Daniel Barber's "Adagio For Strings" the newest advert for Warburtons entitled "Burnt Toast" is a somber yet entertaining ad, guess they really do care that much at Warburtons.
Brand: Warburtons
Agency: RKCR/Y&R
Agency Country: UK
Agency Producer: Ruth Bradley; Amanda Gower
Creative Director: Mark Roalfe
Creative: David Godfree; Mark Waldron
Director: Guy Manwaring
Production: Sonny
Producer: Alice Grant
Director of Photography: Nanu Segal
Post Production: Absolute Post
Editor: Mark Edinoff (The Quarry)
Music: Daniel Barber, Adagio For Strings

The 5 Alive Come Alive With 5 Alive Advert Featuring The Dancing Dodo

5 Alive bursts back to life with a new look and integrated marketing campaign featuring a dancing Dodo.
CCGB has brought 5 Alive, the much loved fun, fruit packed, juice drink back to life with an exciting new look and integrated marketing campaign.
5 Alive which launched in the UK in 1981, will also introduce a new apple flavour, available in store from 9th April.
The creative brand campaign literally brings to life the strapline ‘Come Alive with 5 Alive’ as viewers see a Dodo brought back to life from extinction by 5 Alive. Set to the famous Don Fardon song "I’m Alive", the TVC brings the brand to British families in a fun, entertaining and spirited way.
Premiering in April, the new campaign created by VCCP, opens on a beautiful landscape of a Mauritian beach where washed up cartons of 5 Alive are scattered. The camera zooms in on a carton of 5 Alive Citrus, with its contents spilled out forming a pool in the sand. Suddenly we see something moving beneath the sand, then a head pops through the surface. It’s a Dodo! He shakes droplets of 5 Alive from his head and appears overjoyed that he’s back from extinction. In celebration of his new found freedom he starts to sing and dance. His bum shakes, his little wings flap and his head bangs to the beat of the music.
Supporting the campaign, all communications will direct consumers to http://www.dancing dodo.com a Facebook page that is the hub of the digital activity. Users will have the ability to view the new advert, buy the track (via iTunes) and read more about 5 Alive. There will also be apps to engage users including ‘Dodo your Photo’ and ‘Do you Dodo?’ challenging fans to upload videos of their own either via http://www.dancingdodo.com or YouTube.
Cathryn Sleight, Marketing Director for CCGB comments, “We know that consumers have a lot of latent love and awareness for 5 Alive and we wanted to create a campaign that was memorable, entertaining and would appeal to mums. In 2010 we will step change our investment and focus in the brand and have an ongoing commitment to building the brand through our communications, NPD and in-store activation. We are really pleased to be supporting this great juice drink from our portfolio.”

Spot Credits:
Advertiser: Coca Cola
Brand: 5 Alive
Creative Type:Television
Campaign title:'5 Alive Dodo'
Agency producer: Bradley Woodus
Creative director: Steve Vranakis
Copywriter: Nik Stewart
Art director: Jonny Parker
Planner: Richard Reynolds
Media agency: Vizeum
Media planner: Alicia Hutchinson
Production company: Passion Pictures
Director: Darren Walsh
Producer: Russell McLean
Post-production: Passion Pictures
Telecine: Rushes
Sound design: Wave Studios

Dr. Pepper Mr Stark Ad Iron Man 2 Promo

Cool new commercial for Dr. Pepper titled "assembly" in conjunction with the new flick Iron Man 2 gives us Mr. Stark getting suited up as a futuristic vending machine in this ad.
Brand Name: Dr Pepper
Agency: Deutsch LA
City: Los Angeles
Production Company:: Prettybird
Advertiser: Dr Pepper Snapple Group Inc.
Language: English
Type: Television
Length: 30 seconds
Art Director: Barney Goldberg
Group Creative Director: Chris Ribeiro
Chief Creative Officer: Eric Hirshberg
Copywriter: Rob Goldenberg
Director: Paul Hunter
Agency Producer: Tricia Kovack
Editing Company: Cut + Run
Post Production: Cut + Run
Audio Post Production: POP Sound
Music: Ramin Djawadi
Sound Design Company: Critical Mass
Soundtrack/Song: "Driving with the Top Down"

Cadbury Ad The Cadbury Chocolate Charmer Ad (official version)

Cadbury's newest commercial advert from Glass and a Half Full Productions titled the Cadbury Dairy Milk Chocolate Charmer. The charmer pulls off some magic as he makes the chocolate infuse and creates a Cadbury Dairy Milk chocolate. Not quite as good as the Cabdury EyeBrow spot or even the Cadbury Modern Dance ad, but pretty darn good anyway.
Client: Cadbury
Title: Chocolate Charmer
Agency: Fallon, London
Production Company: Rogue, London
Director: Henrik Hallgren
Executive Creative Director: Richard Flintham
Creative Director: Nils-Petter Lovgren
Art Director: Nils-Petter Lovgren, Filip Tyden
Copy Writer: Nils-Petter Lovgren, Dan Watt
Agency Producer: Jo Charlesworth

Bonnie Tyler and MasterCard Thanking You Straight From The Heart Advert

New commercial ad for MasterCard featuring Bonnie Tyler singing a new version of "Total Eclipse of the Heart" as she floats in the sky. MasterCard, Thanking You Straight From The Heart.
Brand: Mastercard
Agency: McCann-Erickson London
Agency Country: UK
Agency Producer: Stephen Worely
Creative Director: Matt Crabtree; Simon Hepton
Director: Neil Gorringe
Production: Moxie Pictures
Producer: Jessica Esnor
Director of Photography: Ben Davis
Editor: Adam Spivey

New Tiger Woods Nike Ad With Earl Woods

The Tiger Woods new Nike commercial ad features Earl Woods(Tigers Dad) asking his son Tiger a few questions before return to golf.

Mini by BMW and The New Man Boobs Ad

Here is a fantastic new commercial for the popular automobile "The Mini"; the spot titled "Man Boobs" is one of three new ads created by Toronto based ad agency Taxi 2. The other two commercials entitled "Mini Moustache" and "Mini Car Seat" posted below.

"All manners and modes of being, with the Mini."
Client: Mini
Title: Man Boobs
Agency: Taxi 2, Toronto
Production Company: OPC, Toronto
Director: Woods + Low
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson
Broadcast Producer: Kevin Saffer
Executive Producer: Harland Weiss
Producer: Dwight Phipps
DP: James Gardner
Editorial Company: Posterboy, Toronto
Editor: Griff Henderson
Audio: Grayson Matthews, Toronto

Axe Lynx Bullet The Pocket Pulling Power Billboard

The Axe Bullet with Pocket Pulling Power, that's right I said pocket pulling power took their advertising to a new level with a live billboard on Old Street in central London. The billboard features Lauren Budd and yes she is very real and that is really her up there in the jean pocket of the Axe Bullet billboard.
This was done last March, but after visiting The Denver Egotist's website today who posted this I just had to share it with everyone who might have missed it.

From JCDecaux Innovate's website:
Stunning model Lauren Budd gave commuters a thrill this morning as Lynx unveiled their first live billboard on JCDecaux’s Première 400 billboard at Old Street for the new pocket sized Lynx Bullet. The campaign was booked through Kinetic and Mindshare.

Pocket rocket Lauren stopped passers-by in their tracks as she invited guys to embrace on-the-go pulling by appearing on Lynx’s ‘Thrillboard’ in London’s Old Street. Standing in a denim pocket elevated above the famous East London Street, she called for a Pocket Pulling Power revolution. Hot Lynx girl Lauren was encouraging guys to never miss a pulling opportunity.

These sexy shots of Lauren thrilling people on their way to work are part of the nationwide launch of new Lynx Bullet – the UK’s first pocket sized grooming essential designed for 24/7 pulling.

The Lynx ‘Thrillboard’ is a first for the brand and Lauren was delighted to be posing in a pocket to launch this portable grooming essential.

Now who wouldn't just love to read a few quotes from Lauren Budd?
“Pocket Pulling Power is about giving guys an instant boost of the Lynx Effect with new Lynx Bullet so they never miss an opportunity.”

“I want British guys to be prepared for the ‘laydee’s’ day or night, 24/7, so they never miss an opportunity with new Lynx Bullet and Pocket Pulling Power.”

“Guys are always looking for an opportunity to pull - I get chatted up on the train, in shops and even when I’m in a pocket at 8am on Old Street!!”

“The opportunity to pose in a pocket for Lynx’s first live billboard was great fun. I felt like a real pocket rocket up there!”

Brilliant Ad for the Newport Beach Film Festival Magnifies "Epic Power of Film"

Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK).

Famous for playing against the Orange County conservative stereotype, the Newport Beach Film Festival continues to build a distinctive personality for itself as a powerful player in the national film festival circuit.

"We are thrilled to be working with this incredible dream team of creatives and filmmakers who are all donating their valuable time," said Todd Quartararo, co-founder and director of marketing of the Newport Beach Film Festival. "The Festival will have more than 400 films and there is a lot of pressure to make sure our spots are of the same caliber as the incredible films we showcase. The end results are spots that surpass all expectations."

This year's advertising thematically illustrates how a film festival can be the catalyst for a small idea to make it to the big time. The spots, set on ultra-wide sweeping landscapes, speak to the epic power of film. The stories, inspired by the genres of drama and romance, begin with simple scenes that grow exponentially through a series of dramatic reveals that crescendo with the title "where stories make it big."

"Drama" begins with a clash of tiny weapons wielded by action figures held by two young boys and quickly escalates into a full-on airborne artillery attack. Public VFX is credited for the creation of the 3-D computer-generated imagery of military forces; indie artist Glorious Monster provides bombastic music backup.

"Romance," set to the Magnetic Fields' woeful masterpiece "Busby Berkeley Dreams," opens on two pinky fingers interlocked by a shy couple through a series of romantic exchanges that intensify to become a no-holds-barred fetish scene. The sexy cast features Rena Riffle (Showgirls), famed dominatrix Olivia Bellafontaine, and dancer/choreographer Carlton Wilborn, credited for his work with Madonna on the Blond Ambition Tour and The Girlie Show.

"When RPA first sent me the boards, I immediately knew the direction that I wanted to take, and the team I wanted to have with us. Since I'd worked on a campaign for the Festival a few years ago, and I have worked with the creatives at the agency many, many times, we were all very comfortable and confident with each other right from the first call. Bob (Richardson) did an amazing job shooting `day for night' in `Romance,' and his idea of shooting `Drama' black and white was spot on. Hank's (Corwin) an amazing talent and we were really lucky both his and Bob's schedules aligned-both were set to do other projects. I wouldn't have wanted to do it with another team and I think the end result showcases the creative shorthand we share," Joiner commented.

"It's my sixth year collaborating with the Festival, and this year's it's been an incredible journey from the little doodle that Laura (Hauseman, art director) created to what we have before us. That's what happens when plenty of brilliant people are left to do their thing," said Scott McDonald, creative director at RPA.

The 8-day festival, April 22-29, will screen the spots in-theater. "Drama" will first air on local cable on April 5. "Romance," too risqué for television, will air online and in-theater.

Since its beginnings, the Festival has launched countless acclaimed films. In 2006, the Festival catapulted onto the national landscape with the U.S. premiere of Crash. The tradition continues, and last year's Festival lineup boasted several 2010 Oscar® nominees and winners. As a result, the Newport Beach Film Festival has gained recognition from both filmmakers and audiences and currently attracts more than 50,000 patrons.

Agency: RPA, Santa Monica, CA
CCO: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro

Production Co: Tool of North America, Santa Monica, CA
Director: Erich Joiner
DP: Robert Richardson
Executive Producer: Brian Latt
Digital EP: Dustin Callif
Line Producer: Joby Ochsner
Production Designer: Jeffrey Beecroft
Special Effects Supervisor: Al DiSarro

Editorial Company: Lost Planet, Santa Monica, CA
Editor: Hank Corwin
Executive Producer: Gary Ward

Online Company: Public VFX, Venice, CA
Online Artist: Chris Noellert

Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov

Visual Effects Company: Public VFX
Visual Effects Artist: Jonah Hall, Chris Noellert
Visual Effects Creative Director: Tony Smoller
Visual Effects Executive Producer: Kim Nagel

Title Design: Laundry!
Artists: Anthony Liu, PJ Richardson

Audio Post Company: Ravenswork, Venice, CA
Audio Post Mixer: Robert Feist
Audio Post Executive Producer: Ashley Bartell

"Drama" Music Company: inthegroovemusic, Minneapolis, MN
Composer/Arranger: Glorious Monster, Daniel Burke, Brian Casey
Music Supervisor: Melissa Vickerman

"Romance" Music: The Magnetic Fields "Busby Berkeley Dreams"
Composer/Arranger: Stephin Merritt
Music Supervisor: Naheed Simjee

Via: Trust Collective
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Burger King BK Ad "The Kings Gone Crazy"

The newest ad for Burger King featuring the BK King going a little crazy seems to have upset the National Alliance on Mental Illness. Michael Fitzpatrick, executive director for Arlington, VA's National Alliance on Mental Illness, was quoted in the Washington Post saying spot is "blatantly offensive", adding, "I was stunned. Absolutely stunned and appalled."
Burger Kings response: "The creative concepts used to bring this to life were meant to highlight the King's unchecked enthusiasm about giving his guests a Steakhouse-quality sandwich at a great price and were not intended to reflect any group or situation." I just liked the ad and found nothing offensive about it.
Ad Agency: Crispin, Porter + Bogusky, Boulder.

Heineken: Champions League | Cinema Ad

Heineken asks us whats better a beer with friends or a romantic evening at the movies with your girlfriend in this new viral ad created by the Italian ad agency JWT, Milan.
Heineken invited a huge audience to a free premier of a fake movie. Pretty cool idea thumbs up to the team at JWT and Heineken for making great ads and marketing campaigns over and over.
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriters: Cristiano Tonnarelli, Michele Picci
Director: Fabrizio Squeo
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