Super Bowl 2008 Commercial Budweiser Horse Training Dalmation

It takes a menagerie to create a Super Bowl ad slate. Dancing lizards, shrieking squirrels, enormous pigeons and those familiar Clydesdales dominated the commercials in a year when the ads couldn't compete with the last-minute excitement of the game itself. This was my pick for the feel good ad of the Super Bowl Ad's this year.



Sweet-natured spots got some of the highest marks from both ad professionals and regular viewers. Budweiser's latest entry into the Clydesdale canon hit the top of USA Today's Ad Meter poll of consumers and who could resist the story of a rejected horse that trains for and makes the team with the help of a Dalmatian trainer and the Rocky theme?