I was a fan of the Absolut Vodka advertising campaigns of the past. They were simple, creative and very effective. Below are two new print ad campaigns for Absolut, In An Absolut World, although visually effective they don't leave me thinking Vodka.
In an Absolut World, Machines Amplify Your Creativity.
Advertising Agency: TBWA/MAP, Paris, FranceCreative Director: Sébastien Vacherot & Manoelle van der Vaeren
Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq
Photographer: Laurent Séroussi
Published: February 2008