The Cancer Society from countries around the world have created some remarkable advertising campaigns, this commercial from the Danish Cancer Society has to be one the funniest commercials I have ever seen. This is a great ad, featuring a beautiful young woman preparing herself for a tanning session and the ending is a powerful execution of the meaning behind the commercial.
Danish Cancer Society: Bear trap
Danish Cancer Society: Bear trap
Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: Søren Lund, William Stahl
Copywriter: Anne-Marie Mygind
Photographer: Thomas A.
Producers: Mette Stuhr & Rasmus Sanko
Aired: November 2007