In a world where digital media has taken over, many people are reading less books. How do bookstores and advertisers get people to keep reading and buying books? Not an easy task in this day and age. The Steimatzky BookStore and their ad agency came up with this print ad hoping to scare us back into reading more books, it is a great idea for an ad campaign. Wouldn't the idea of your head shrinking make you just a little worried too.
Summer time is a great time for reading books. It broadens your mind and knowledge and can provide hours of fun. But in a world where digital media has taken over, how do you get people to read more books?
Answer: You warn the public of the consequences their behavior might have.
- Credits: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
- Chief Creative Director: Gideon Amichay
- Creative Director: Tzur Golan
- Creative Team Leader: Amit Gal
- Art Director: Ran Cory
- Copywriter: Geva Kochba