New Axe Day & Axe Night Commercial September 2008

Unilever, New Axe Day and Axe Night commercial created by the advertising agency VEGA OLMO SPONCE (VOP) Argentina. Typical Axe advertising style - man sprays on Axe Day and women fill his pockets with post it notes and their phone numbers, but now Axe has thickened the plot in this commercial and the guy using Axe Night of course gets the girl and brings her home.
New Axe Day & Axe Night, one is suitable for general audiences,
The Other Is Not.



CREDITS:
AGENCY: VEGA OLMO SPONCE (VOP) BRAND: Axe Day & Axe Night
Production Company: Rebolucion
CREATIVE GENERAL DIRECTORS: HERNAN IBARRA, WALTER AREGGER, HERNAN PONCE
CREATIVE DIRECTORS: RICARDO ARMENTANO/ANALIA RIOS
CLIENT SERVICES DIRECTOR: VANINA RUDAEFF
BRAND GROUP DIRECTOR: NESTOR FERREYRO
BRAND PLANNING DIRECTOR: DIEGO LUQUE
BRAND PLANNER: RODRIGO GARCIA
BRAND ASSISTANT: FRANCISCO ODRIOZOLA
AGENCY PRODUCTION MANAGER: ROBERTO CARSILLO
AGENCY PRODUCER: SELVA DINELLI
EXECUTIVE PRODUCER: PATRICIO ALVAREZ CASADO
PRODUCER: AXEL LINARI
ASSISTANT DIRECTOR: SANTIAGO AICARDI
DIRECTOR OF PHOTOGRAPHY: CRISTIAN COTTET
ART DIRECTOR: JORGE SARUDIANSKY
FILM EDITOR: PATRICIO PENA
POST PRODUCTION: METROVISION
ANIMATION: GIZMO
MUSIC: SWING MUSICA
SOUND: NO PROBLEM