Leave Nothing-Fate-Nike Commercial
LaDainian Tomlinson and Troy Polamalu star in the new Nike football commercial "Fate", Leave Nothing. Wieden & Kennedy create another great Nike commercial and released at the perfect time as the NFL season starts to heat up after week 6.Nike uses two of the most popular stars in the NFL in Tomlinson and Polamalu for this commercial where we see them as newborns and grow into football stars and "Fate" would lead them to finally meet in an NFL game.
Update number two: The music featured in the Nike commercial with Polamalu and Tomlinson Leave Nothing commercial is originally from the movie "The Good, The Bad & The Ugly, created by Ennio Morricone - The Ecstasy of Gold, the beat was redone by Jay Z for this commercial.
The music for the Nike Fate commercial is a specific beat form the song called "Blueprint 2" by Jay-Z, but I have also been told the song is from the good the bad and the ugly, the cemetery scene at the end.
I should add that in Italian, it's called "L'estasi Dell'oro".
This commercial is becoming so popular, and football fans are just loving it, lets hope Nike saves this one and creates a new version for this years SuperBowl.
Credits:Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Senior Agency Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Production Company: Anonymous Content, Los Angeles
Director: David Fincher
Director of Photography: Emmanuel Lubezki
Executive Producer: Jeff Baron
Producer: Robin Buxton
Editorial: Rock Paper Scissors
Editor: Angus Wall