Life Cereal Mikey Commercial | He Likes It He Really Likes It

Life Cereal "Mikey" He Likes It Hey Mikey!

Two hundred million of us fell in love with the freckle-faced little Mikey whose older brothers made him a guinea pig for a new Life cereal in this incredibly popular commercial. On a personal note and at the risk of aging myself it was this commercial that started my love for advertising.
Quaker Oats Life Cereal
Agency: Doyle Dane Bernbach
Writer: Bob Levinson
1972-1987