Creative Billboard for Absolut, In An Absolut World The Winning Lottery Numbers Billboards. These are currently running in New York and Los Angeles, the numbers displayed change to show the winning combination's for upcoming lottery draws. To give the creative more contextual relevance they placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.
Advertising Agency: TBWA\Chiat\Day New York, USA Chief Creative Officer: Mark Figliulo Group Creative Director: Rob Smiley Art Director: Dave Sakamoto Copywriter: Jonathan Marshall Retoucher: E-Graphics
Creative Billboard for Absolut, In An Absolut World The Winning Lottery Numbers Billboards. These are currently running in New York and Los Angeles, the numbers displayed change to show the winning combination's for upcoming lottery draws. To give the creative more contextual relevance they placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.
Advertising Agency: TBWA\Chiat\Day New York, USA Chief Creative Officer: Mark Figliulo Group Creative Director: Rob Smiley Art Director: Dave Sakamoto Copywriter: Jonathan Marshall Retoucher: E-Graphics