For its first Super Bowl commercial, Pedigree goes for laughs to highlight the role pets play in our lives. The 30-second ad, which will run during the first quarter of Super Bowl XLIII, imagines life with wild animals instead of dogs: a dog sticking its head out the car window is replaced with a wild boar, and rather than a pup chasing the mailman, it's an ostrich, this one should make the top 10 ads of the game on the ads meter.