The Sony VAIO Mannequins took over Grand Central Station in New York City recently, the models were outfitted with the new VAIO Lifestyle PC and the latest fashion collection from ThreeASFOUR as they made their way through Grand Central. Most of the people seemed to enjoy it and some people actually used the laptops as the models posed as mannequins.
Who said creativety is gone in advertising....haaaaaa, ok well it really wasn't that great but still worthy of some attention for creative marketing don't you agree?
Credits:Client: Sony
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Director: Joel Rodriguez, John Matejczyk
Art Director: Lindsey Aquino
Copywriter: Graham Douglas
Executive Producer: Peter Cline
Producer: Kate Morrison, Jon Barlow
Event Production: Jack Morton
Director: Arlo Rosner
Production Company: Blacklake Productions
Director of Photography: Tobin Yelland
2nd Unit DP: Ezra Migel
Sound Recordist: Nick Huston
Editor: Gil Seltzer
Music Company: Gone Beyond
Composer: Davin Bugas