BMW Z4 Roadster, The Art Of Driving Commercial. Nice ad for the new BMW Z4 where the connection between the visual art of paint and driving work perfectly,the artwork is that of Robin Rhode and the ad is directed by Jake Scott.
The Z4 was fitted with paint dispensers behind its wheels, then driven around a massive canvas, releasing smears of paint to create a massive art piece, that was captured on film by Scott. "We wanted to convey a sense of joy, but in a childlike way," says Scott. "It's a bit like a child playing with a toy car and dipping the wheels in paint." Agency: GSD&M Idea City, Austin Executive Creative Director: Mark Taylor Group Creative Director: Jay Russell, David Crawford ACD/Art Director: Scott Brewer ACD/Writer: Ryan Carroll Executive Agency Producer: Jeff Johnson Senior Agency Producer: Florence Babbitt Production Company: RSA Films, Los Angeles Director: Jake Scott Executive Producer: Marjie Abrahams Producer: David Mitchell DP: Sal Totino Post-Production: Lost Planet Editor: Hank Corwin, Bruce Herrman Executive Producers (Editorial): Nancy Osbourne, Krystn Wagenberg Composer: Nico Muhly