Transatlantic VFX studio Absolute puts its high-end skillset to work for Miller Lite in a trio of enjoyable new spots via Joaquin Baca-Asay of Park Pictures and BBH, New York.
In the spots Bowling, Movie and Tailgate, CD/Lead Flame Artist Dirk Greene and his team of Flame and Combustion artists have crafted seamless effects work that's every bit as smooth as the taste of Miller Lite.
The spirited campaign focuses on Miller's unique triple hops brewing process. Instead of adding the hops all at once, they are added three different times during the brewing process. That's why Miller Lite has that unmistakably smooth Pilsner taste no other beer can touch.
Credits:
Title: Bowling, Movie, Tailgate
Airdate: April 2009
Agency: BBH NYC
Art Director: Nick Klinkert
Copywriter: Kevin Doyle
Agency Producer: Julian Katz
Production Company: Park Pictures
Director/DP: Joaquin Baca-Asay
Producer: Lalou Dammond
Editorial: Peepshow
Editor: Gary Knight
Post/Effects: Absolute
3D Artist(s): Pete Hamilton, Keith Kamholz
Lead Flame Artist/CD: Dirk Greene
Flame Artist(s): Phil Oldham, Mark Wilhelm
Combustion: Dan Leatherdale, Michael Smith, James KRISPY Cornwell
EP: Sally Heath
Audio Post: Sound Lounge
Mixer: Phil Loeb