To promote their powerful new tennis racquet the "Speed," HEAD has teamed up with Serbian tennis champ Novak Djokovic and Berlin-based agency Aimaq Rapp Stolle to create a new online video that features everything from an attractive girl (naturally), a 90’s boy band, nipple tassels and a Navy Seals balancing act. The jam-packed video is already over 1 million views on multiple video sites with 350,000 views on YouTube alone and made a recent appearance on Ad Age's new viral video chart. Djokovic's hilarious impersonations of fellow tennis stars like Rafael Nadal and Maria Sharapova are very popular online so the creative syncs up nicely with what tennis fans expect from Djokovic while also putting some distance between HEAD and close competitors Prince and Wilson.
Full Credits
Client: HEAD
Agency: Aimaq Rapp Stolle
Executive Creative Director: André Aimaq
Copywriter: Christian Schuck
Art Director: Ulrike Ziggel
Managing Partner: Robert Stolle
Account Director: Daniela Rote, Marijana Kelava
Account Manager: Marén Echtermeyer
Managing Director Strategy: Alex Jordan
Production: Czar Films, Hamburg
Director: Paul Innacchino
Producer; Jan Fincke, Thorne Mutert
D.O.P. Sam Levy
Editor: Paul di Natane
Sound Design: Brett Graves
Post Production: Creative Bubble