New Cadbury CaraMilk commercial titled "Modern Dance" reveals the secret of just how they get the caramel in the caramilk bar. I have to admit when this first showed up in my inbox I was excited to view it since it was created by the great Saatchi & Saatchi ad agency and with my first view of the spot I was left with a strange feeling but you really do have to give it a second view to appreciate why Saatchi & Saatchi and the director Ulf Johansson are brilliant at creating great adverts.
Client: Cadbury Agency: Saatchi & Saatchi, New York Chief Creative Officer: Gerry Graf Creative Director: Chris Beresford-Hill, Nick Spabr Art Director: Alan Vladusic Copywriter: Asheen Naidu Senior Agency Producer: John Doris Director of Broadcast Production: David Perry Production Company: Smith & Jones Director: Ulf Johansson Editorial Company: Peepshow Editor: Andrea MacArthur Post Production: Method Audio Mix: audioEngine Mixer: Rob DiFondi