Great new TV commercial for the Tennessee Highway Safety Office warning us that you get nailed if you are caught driving under the influence, not wearing a seat belt or speeding. This brilliant ad was created by The Tombras Group and airing throughout the summer with the tag line "Welcome To One Hundred Days Of Summer Heat".
Press: Rabbit in collaboration with Tennessee-based agency Tombras Group is springing to life with a pair of new spots for the Tennessee Governor's Highway Safety Office (GHSO). The two :30s, directed by Lieven Van Baelen, debuted on networks across the state in mid-June to introduce the Volunteer State's Hundred Days Of Summer Heat traffic-safety campaign, a statewide effort to step up law enforcement against drunken drivers all season long. Client: Tennessee Governor's Highway Safety Office Spots Title: Everywhere, Nailed Agency: The Tombras Group Creative Director/Writer: Rob Simpson Creative Director/Art Director: Paul Szary Senior Account Executive: Amanda Lewis Production Supervisor: Sarah Holtz Producer: Mary Kondrat Prod Company: Rabbit Director: Lieven Van Baelen EP(s): Douglas Howell, Anura Idupuganti Producer: JD Davison Editorial: Nozon Editor: Alain Dessauvage Producer: James Vanderhaeghen and Linda Van Zeebroek Telecine: Nozon Post/Effects: Nozon Music: Howling Music (.Everywhere.) Composer: David Grow Sound Design: 740 Sound Design (.Nailed.) Sound Designer: Eddie Kim and Andrew Tracy Shoot Location: Nashville