Publicity Stunt for the Samsung Jet - Bungee Jumping Elephants

The Samsung Superfast Jet viral spot created at the Piccadilly Circus in London. So what does "32 hidden cameras," "hundreds of unsuspecting people," "accidental" camera shots of Samsungs outdoor billboard, and more lingering shots of the Samsung Jet? Elephants...elephants who bungee jump out of a spaceship?
The heart of London with a flying spaceship and bungee jumping elephants! Samsung and whatever creatives are behind this...what were you all thinking?
.....But I like it!