Scion xB Spicer Newest TV Ad by ATTIK

The new Scion "xB Splicer" asks us to be an icon and not an imitation in this great new commercial created by the San Francisco based ad agency "ATTIK". For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us." Music is Face The Music, Bicoastal.

Ad Agency: ATTIK
City/State: San Francisco, CA
Creative Director, Broadcast Spot Co-Director: Simon Needham
Associate Creative Directors: Ron Lim, Stan Zienka
Design/Production Company: Imaginary Forces
City/State: Bicoastal, USA
Director: Simon Needham (ATTIK) and Imaginary Forces
Art Directors: Charles Khoury, Ahmet Ahmet
Producer: Courtney Graham
Designer: Dan Meehan
Animators: Dan Meehan, Tom Allain, Anthony Honn, Charles Khoury
Editor: Justine Gerenstein
Storyboard Artist: John Fox
VFX and Finishing: Method Studios
City/State: Bicoastal, USA
Senior Executive Producer: Gabby Gourier
Producer: Leighton Greer
Visual Effects Supervisor: Chris Nichols
Compositing Supervisor / Lead Compositor: Chris Bankoff
Nuke Compositors: Ryan Raith, Jake Maymudes
Coordinator: Lauren Haggard
Music and Sound Design: Face The Music, Bicoastal
Executive Producer: Adam Joseph
Composers/Sound Designers: Ian Dalsemer and Jason Bonilla
Additional Sound Designer: Michael Schmidt
Mixer: David Carden