Allan Gray surmises how much more could have been achieved by the Legend had James Dean had more time.
In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession." says Alistair King, Executive Creative Director at King James.
"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."
We really needed to deal with it with sensitivity. According to Karin Barry-McCormack and Paige Nick, the creative team from King James; "For both of us, this was without a doubt the most exciting, challenging and intricate television project we have ever worked on. And it was amazing to work so closely with such a passionate team and such a collaborative client."
Agency: King James
Client: Allan Gray Investments
Executive Creative Director: Alistair King
Agency: King James
Copywriter: Paige Nick
Art Director: Karin Barry-McCormack
Agency Producer: Caz Friedman
Director: Keith Rose
Executive Producer: Barry Munchick
Executive Producer: Peter Carr
Executive Producer: Nicola Valentine
Producer: Grant Davies
Director of Photography: Keith Rose
Editor: Ricky Boyd
Editing Company: Deliverance
Producer: Paula Raphael
Head Flame Artist: Marco Raposa de Barbosa
Post Company: Black Ginger
Flame Artist: Eddie Addinall
Matte Paintings: Rob Muir
Rotoscoping: Ashley Ryan
Rotoscoping: Angelo Beceiro Collinicos
Post Producer: Tracy-Lee Portnoi
Music: Stefan Nilsson
Music: Theo Crous
Sound Design: Barry Donnelly