New commercials for my favorite sandwich shop Mr. Sub, Surprise. The "Not Everyone Likes Surprises" campaign is a collection of three funny commercials featuring a groom who finds his father making out with his bride-to-be; a leather-clad husband trying to spice up his marriage only to shock his wife who happens to be wielding a cast iron pan; and a father of eight who decides to announce his change in sexual preference during an intimate family dinner.
Gary Watson, Co-Creative Director of BOS Toronto the ad agency behind these great spots comments: "I’ve been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about "no surprises" comes right out of the product itself,". Chad Borlase, Co-Creative Director added, "To set up this positioning, we chose to show situations where surprises weren’t so welcome. And of course, using humour was a natural."
Great work gentlemen, you got me craving an Assorted Sub now too!
View the spots here: http://www.bos.ca/mrsub/Credits:
Titles: Bride, Dinner, Hot Stuff
Client: Mr. Sub
Agency: Bos, Toronto | their website: www.bos.ca
Co-Creative Director/Art Director: Chad Borlase
Co-Creative Director/Writer: Gary Watson
Account Director: Sébastien Moïse
Account Manager/Producer: Liz Hooper
Director: Brian Lee Hughes
Production Company: OPC, Toronto
Executive Producer: Harland Weiss
Producer: Donovan Boden
Director Of Photography: Tico Poulakakis
Editorial: Brian Wells School Editing, Toronto
Transfer House: Notch
Music: Ted Rosnick, RMW, Toronto