In the newest Coca-Cola commercial titled “Happy Kingdom” for Coke Zero, director Pete Candeland delivers a whimsical display again and a charming cast of characters straight from medieval times. The spot is full of pizazz, “Happy Kingdom” a dazzling array of eye-candy that embodies the directors flair for extravagance and lavish aesthetics into an eclectic parody of fairy-tale clichés.
Title: Happy Kingdom Length
Client: The Coca-Cola Company
Product: Coke Zero
Agency: Ogilvy Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Christian Camean
Agency Producer: Laura Passalacqua
Production Co: PASSION PICTURES
DIRECTOR: Pete Candeland
Producer: Debbie Crosscup
Executive Producer: Hugo Sands, Michael Adamo
Head of CG: Jason Nicolas
VFX Supervisor: Neil Riley
Technical Direcor: Julian Hodgson
Directors Assistant: Giles Dill
Storyboarding: Kevin Dart, Kim Frederiksen
Character Design/Development: Ron Kurniawan, Pete Candeland, Dan Sumich, Mario Ucci
Production Coordinator: Crystal Crompton
Matte Painting / Backgrounds: Kim Frederiksen, Lukasz Pazera
CG Modelling: Mario Ucci, Ian Brown, Matthias Bjurstrom, Doug Lassance, Dan Sweeney, Craig Maden
Rigging: Chris Dawson, Francois Pons, Julian Hodgson
CG Animation Supervisor: Wes Coman
Animation CG: Cath Brooks, Chris Welsby, David Sigrist, Melanie Climent
Animation FX: Jamie Franks, Tommy Andersson
Art Director: Mario Ucci
Compositing: Johnny Still, John Taylor, Lee Gingold
Editor: Jamie Foord, Dan Greenway
Sound Mix: Toby Griffin at The Jungle Group
Music: Power Solo
Via: Coloribus.com