New Guinness World Ad Bring it to Life Commercial

Guinness Beer launches its most ambitious commercial yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life." Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.
Credits:
Advertising Agency: AMV BBDO, UK
Creative: Paul Brazier
Producer: Yvonne Chalkley
Production Company: Knucklehead
Director: Johnny Green
DP: Joost Van Gelder, Wally Pfister
Producers: Tim Katz, Fergus Brown
Editing Company: The Quarry
Editor: Ted Guard
Post Production: The Mill
Producer: Lucy Reid, Ben Stallard
Colourists: Adam Scott, Aubrey Woodiwiss
Shoot Supervisors: Russell Tickner, Michael Gibson
Lead 2D: Rich Roberts
Lead Flame: Rich Roberts, Barnsley, Pete Rypstra
Flame Assist: Gareth Brannan
Lead 3D: Russell Tickner, Jordi Bares
3D: Teemu Eramaa, James Spillman, Andy Nicholas, Rick Thiele, Adrien St. Girons, Laurent Makowski, Ed Shires, Tom Blake, Andy Guest, Aidan Gibbons, Sergio Xisto, Suraj Odedra, Jules Janaud, Francois Roisin
Matte painting: Dave Gibbons, Lee Matthews