The Diesel Be Stupid Official Philosophy, and the entire print campaign could be the best advertising campaign we've seen from Diesel.
Ad Agency Anomaly launches their first work for Diesel, a campaign that encourages consumers to "be stupid". Diesel consolidated its global advertising account into Anomaly in September.
The campaign, entitled 'be stupid', was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity. Music is by a band called We Have Band and the song title is Honey Trap.
Advertiser: Diesel
Advertising Agency: Anomaly London
Released - January 2010
Country - Worldwide