New commercial for Listerine voted one of the 10 funniest ads of 2009. Bondhu, the only son of the world famous Mystic Snake Charmer "Maya", he is forced to take over his family business on the banks of the holy river Ganga, in the ancient pilgrim town of Varanasi. But blow as much as he can, every snake rejects his charms and the hypnotic tune of his pungi. Snake after snake desert him and escapes back to the wilderness until his Gypsy Godmother solves the case of the disappearing snakes.
Credits: Client: Johnson & Johnson Agency: JWT India Production Company: Good Morning Films Director: Shashanka Chaturvedi Executive Creative Director: Senthil Kumar, Tista Sen Art Director: Piyash Ghosh Copywriter: Senthil Kumar Producer: Vikram Kalra Agency Producer: Suprotim Day