“Sussex Police stop thousands of drivers every year for failing to either not restrain themselves properly, or restrain their passengers properly. In 2008, over 100 Fixed Penalty Notices were issued to drivers who failed to restrain their children properly in the vehicle – and one can only imagine the impact this would have had should those vehicles have been involved in a collision.” See more here at http://www.embracethis.co.uk/ you will be taken to the Sussex site right after the ad plays. The spot was produced by the SSRP itself, brilliant....absolutly brilliant.