The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared.
The spot gives viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – more football. Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning.