Anonymous Content Director David Kellogg, working via FilmMaster for Leo Burnett Italy, created a light-hearted :30 showcasing the Fiat Doblò. Set in a sandy tropical paradise, the spot is a montage of three men goofily preparing for the rigors of fatherhood: one pats a pig slung over his shoulder, another rocks a shopping cart full of fruit, and all three wrap a coconut as though it were a newborn. The reason for the hijinx becomes apparent when their three very pregnant companions appear beside their Fiat and the whole crew piles in for a fun-filled ride along beautiful palm tree-lined roads. Kellogg executes the entire scene perfectly, wrapping an entire appealing world into the confines of a :30.
The Credits:
Client: Fiat
Spots Title: Doblò
Air Date: March 2010
Agency: Leo Burnett, Italy
Creative Director(s): Paolo Dematteis, Riccardo Robiglio
ACD/AD: Marco Gucciardi
Copywriter: Julie Carpinelli
Account Director: Riccardo Vavala
Head of TV/Producer: Riccardo Biancorosso
Production Company: FilmMaster
Director: David Kellogg (of Anonymous Content)
DP: Janusz Kaminski
EP: Karim Bartoletti
Line Producer: Stefania Dall'Agnese
Production Service Company: LCA Producciones, Costa Rica
Editorial: RedCar Miami- Toboga Milano
Telecine: Interactive
Colorist: Luca Parma
Read more: http://www.trustcollective.com/portfolio/content/anonymous_fiat.php#ixzz0hhoNStK7
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