Entitled 'Sony Rockstar', it's giving you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries.
'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour.
The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the Full HD display.
Credits:
Brand: Sony
Agency: Anomaly
Agency Country: UK
Creative Director: Mike Byrne
Director: Frank Budgen
Production: Gorgeous Enterprises
Producer: Rupert Smythe
Director of Photography: Ben Seresin
Post Production: Framestore
Editor: Paul Watts (The Quarry)
Music: Grand Central