“Live The Beautiful Game" with Cisco Video

Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, has partnered with Oddcast, a pioneer in participation marketing, to create an interactive video upload application with Oddcast's proprietary technology. The new viral video app is entitled “Live The Beautiful Game" and can be found here - www.livethebeautifulgame.com.It was launched to coincide with the FIFA World Cup international football (soccer) tournament taking place fthrough July 11th – the clip invites the viewer to upload their photo into the app culminating with a video of their very own glorious success on the soccer field.

In addition, Cisco is inviting people to tap their own imagination and tell them “what if your TV could..” and then enter the Cisco TV Video Contest for a chance to win a $10,000 prize.