Pandora's unique advertising solutions draw from its multi-platform presence – now including the iPad – and ability to hyper-target consumers by gender, age, location, the type of music they like, and time of day. Advertisers on Pandora can stream video, audio, direct response or experiential creative to a specific set of consumers anytime, anywhere: on their computers at the office, home, on their smart-phones, and now, on the iPad.
John Trimble, Chief Revenue Officer of Pandora, said, "Our debut advertisers have gone all out with eye-popping creative that really works in the anything-can-be-done world of the iPad. Pandora users already engage with their Pandora application to the tune of eight times an hour, refining their stations or interacting with relevant advertising. We expect that engagement to be in full-force as they experience the appealing and relevant ads playing in concert with their musical experience on the iPad. We're extremely excited that our newest platform is being utilized to its fullest extent by Starbucks, Lexus, and Budweiser to reach the consumers they want, anytime, anywhere."
Starbucks
The however-you-want-it Frappuccino® beverage campaign brings to life the new customization aspects of the iconic beverage aimed to connect with consumers for whom self-expression is a priority -- especially when it comes to their choice of beverage. As part of this campaign, Starbucks has created unique experiences with Pandora across several digital platforms. While Pandora web users can build their however-you-want-it Frappuccino® beverage which then generates a radio station playlist matched to the user's beverage taste, iPad users are able to connect with the Starbucks brand through videos, without leaving the Pandora application.
Lexus
"As the exclusive automotive partner for the Pandora iPad application, we look forward to showcasing our new brand commercial to this audience of early adopters," states Dave Nordstrom, vice president of marketing for Lexus. "The spot, titled 'Pitch,' features the LFA as it revs its engine to a pitch that shatters a champagne glass. It shows just how deep our pursuit of perfection and commitment to innovation goes and by running the ad on untraditional media, we show that Lexus is not only at the forefront of technology with its vehicle designs, but also with how we communicate with consumers."
The Lexus "Pitch" Commercial is very cool
Budweiser
"Integrating Budweiser and Bud Light Lime into the Pandora iPad application is a great opportunity for us to interact with adult music enthusiasts utilizing the latest mobile technology," said Mark Wright, vice president of media, sponsorship and activation, Anheuser-Busch. "As the exclusive festivals page sponsor, Budweiser gives Pandora users a destination within the application to connect with some of the biggest music festivals of the year. Additionally, by extending Bud Light Lime's summer-themed stations to the iPad application, users will have a new platform to enjoy the 'Summer State of Mind' year-round."