If Diesel is for stupid then Smart is really against dumb and the dumbest thing going on right now is over-consumption. This is why the Smart car has launched a social media campaign on Facebook to get people to join in a crusade against over-consumption. The auto brand is also looking for the worst examples of dumb, mindless over-consumption to include in an upcoming video. Dumb is not watching this commercial and joining in on the fun.
Credits: Agency: Strawberry Frog Director: Buck Creative Director: Orion Tait Executive Producer: Anne Skopas Producer: Kitty Dillard Design: Gareth O'Brien, Yker Moreno Lead Animation: Gareth O'Brien Additional Animation: Harry Teitelman, Chad Colby, Claudio Salas, Jacques Khouri Sound Design & Music: Antfood VO Talent: Tirtzah Wilson