Capitalizing on the recent headline news event of the Chilean trapped miners, the Association for Smokers Awareness makes a bold statement in their public awareness campaign . Great advertising often uses controversial images to both get their message across and get people talking and this print ad titled "Well" demonstrates this method perfectly. This South American advert features a cigarette assimilating a mine shaft and if you look closely you see a hand reaching from the depths of the cigarette filter resulting in a very thought provoking advert.
Credits:
Advertising Agency: NEOGAMA/BBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Fabio Queiroz
Copywriter: Carlos Schleder
Image: Leão Branco
Producers: Kiyoshi Takahashi, Vinicius Busico
Art Buyers: Mariah Bayeux, Janaína Lacerda
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser's Supervisor: Mario Albanese
