Often the best ingredients for a good TV ad is just simply some cool visuals and a great song and this UK advert demonstrates this adage perfectly. The ad features interesting text effects that mesh perfectly over ASICS new slogan "sport releases more than just sweat". The great backing track is by Electric President and their song "Ten Thousand Lines".
Credits: Executive Creative Director: John Vitro Creative Director: KT Thayer Copywriter: Elliot Allen Art Director: David Reyes Director: Bruno Aveillan Post: WIZZ Production: Believe Director of Broadcast: Mickey Strider Group Account Director: Michael Catanzaro Account Supervisor: Danielle Chalin