As part of their ad campaign to promote the 2nd Generation Intel Core i5 processor, Intel has created an action packed ad film highlighting the processors new capabilities. The cool spot is a mix between the opening sequence of 'Catch Me If You Can' starring Leonardo DiCaprio and the TV show 24. However, it involves a very original idea, in that the chase is set on your computers desktop, as the action jumps between programs, applications and websites including facebook, flickr and youtube.
Credits: Advertising Agency: Venables Bell & Partners