As part of Heineken's social networking campaign, they have released a thank you ad to all their "friends" for getting them past the 1 million "likes" mark on Facebook. Companies like Heineken have quickly realized the power of social networking and have now made it an important factor in any multi-pronged marketing campaign, that already includes TV, print, and ambient. The spot itself is enjoyable enough, as it is always fun to watch unassuming strangers get hugs from hot Dutch women.