Superette Branding Ad Campaign Really Leaves an Impression On You

Now this is taking branding a little too literal, as New Zealand fashion chain store Superette have created an ingenious yet controversial ploy to promote their 'Short shorts at Superette' marketing campaign.  Ad agency DDB Auckland  gorilla style campaign placed indented plates on bus stops, mall seats and park benches, subsequently leaving imprints on people's thighs.  The marketing ploy is both clever and questionable, as I'm sure not everyone wants to be branded like cattle to become a walking billboard ad.

Credits:
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creatives: Damian Galvin, Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard