To promote their Pre-Safe Precrash System, Mercedes-Benz have come up with an incredible campaign that can change driver and pedestrian safety forever. The clever initiative involves the use of Transparent Walls, a video projection system placed on buildings to provide better views on poorly visible street corners. The result is a unique mind-blowing experience, where it actually appears that you are looking through the wall. The spot itself is just as inspiring as the great idea behind it, filled with up-lifting shots of people's reactions to the incredible new technology.
Credits:
Ad Agency:Jung von Matt Elbe