A cool new ad campaign from Belgium Insurance company Axa, combines their innovative iPhone App with an interactive TV commercial. The ambitious product launch features an 'iMercial', as they coined it, that has the TV viewer scan a code with their iPhone to find out what happens to a home that has mysterious crash has hit a home. The viewer then gets to watch the remaining scene in a first person view from their iPhone. Not only is the marketing idea genius, the actual TV spot itself is as equally intriguing.
Credits:
Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
TV Producer: Marc Van Buggenhout
Production/Chief Technology: Steven Pauwels
Graphic Designer/Interactive design: Jesse Van den Broeck
Animations: Digital Golum
Production Company: TRS Brussels
Director: Dirk Verheye
Producers: Mitchel Elsen, Frederik Zaman
D.O.P.: Ivan Mark
Sound: Sonicville