With the happiest day of the year coming up, many guys need a refresher on appropriate displays of public affection during St. Patrick's Day celebrations. So the fine people at Guinness have combined that British style dry sense of humor with a satirical instructional video. The result is a fun TV spot filled with useful advise such as the 'A' frame hug that leaves a least a foot of space between crotches, and the 'firm pat' indicating the hug is finished. Great stuff.
Credits:
Agency: Abbott Mead Vickers BBDO
Director: Matt Dilmore
Copywriter: Aidan McClure
Art Director: Laurent Simon
Production Company: Epoch