In Durex's latest print ad campaign to promote their popular line of condoms, they have coined a new phrase called a 'Wegasm'. The term will be featured heavily in their upcoming advertising campaigns, which is used to describe the "getting you there" part of sex that results in better orgasms for you and your partner. Always a big fan of Durex ads, they continue to lead the way in creative advertising in the prophylactic market.
Credits:
Advertising Agency: Ogilvy South, Atlanta
Creative Director: Dave Galligos
Art Directors: Nick Costrides, Mark Sorensen, John Teter, Chris Bakay
Copywriter: John Spalding, Ashley Staker
Illustrator: Pete Petersen
Photographer: Heath Patterson
Retoucher: Chris Bodie