Hotwheels of late have been creating some of the coolest new ambient ads to promote their iconic toy car brand and this new billboard is no exception. In this clever new South American campaign, Colombian based ad agency Ogilvy & Mather have created a billboard race car track that appears to be built into a highway overpass bridge. This billboard not only pulled of an impressive optical illusion for an ambient ad, but it is a great example of effective advertising, as the looped track has become synonymous with Hotwheels and their classic toy.
Credits:
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano/Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez