As part of Nike's popular Golf brand and to promote their new 20XI golf balls, they have released a cool commercial which features a gorgeous thoroughbred in lieu of their previous cash cow - Tiger Woods. The impressive looking spot was directed by well known cinematographer Ellen Kuras, who's creativity and skills in this area are not lost on this wild looking ad. Utilizing the latest in digital Phantom camera technology, the spots use of timing and speed effects are top notch with incredible results.
Credits:
Agency:Wieden + Kennedy Portland
Creative Director:Hal Curtis
Copywriter:Eric Samsel
Art Director:Lee Jennings
Producer:Jeff Selis
Executive Creative Director:Mark Fitzloff
Executive Creative Director:Susan Hoffman
Agency Executive Producer:Ben Grylewicz
Prodution Company:Park Pictures
Director:Ellen Kuras
Executive Producer:Jackie Kelman Bisbee
Producer:Caroline Kousidonis
Director of Photography:Ellen Kuras
Editorial Company:Joint Editorial
Editor:Peter Wiedensmith
Post Producer:Shelli Jury
Post Executive Producer:Patty Brebner
VFX Company:The Mission Studio
VFX Supervisor:Michael Pardee
Creative Director:Rob Trent
VFX Producer:Diana Cheng
Sound Designer:Peter Wiedensmith
Mix Company:Lime Studios
Mixer:Lindsey Alvarez