Fruit beverage company Tropicana have created a cool new billboard ad campaign titled 'Natural Energy' that harnesses the power of oranges to light up a neon billboard. The clever idea took 3 months to create from inception, as it took thousands of copper and zinc spikes to illuminate the ingenious French ambient ad. The huge multi-cell poster ad was produced by Unit9 in collaboration with the director Johnny Hardstaff, who also made an accompanying video that demonstrates the workings behind the organic powered advert.
Credits:
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC
Credits:
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC