In their great new ad campaign titled 'Taste the Lighter Side of Dark', UK based brewery Newcastle have created a series of hilarious new TV spots intended for select markets including parts of the US. The three 30 second commercials titled 'Doctor', 'Goon' and 'Prison', all feature that dry-wit British sense of humor mixed with a perfect combination of dark yet optimistic outcomes. To create real authenticity to the adverts, the creators filmed the ads in a traditional pub on the outskirts of London, where they actually hired local residents to star in the clever campaign.
Credits:
Ad Agency:VITRO Production Company, New York
Director:Harold Einstein
Editorial:HutchCo
Technologies Editor:James Hutchins
Executive Creative Director:John Vitro
Creative Director:Kent Thayer
Copywriter:Kent Thayer
Agency Producer:Mickey Strider