Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys. So a little known regional brewery based out of northern Argentina set out to solve this timeless dilemma. Teaming up with the world's leading ad agency Saatchi & Saatchi, they developed one of the most elaborate campaigns that is not only very clever but socially responsible. The idea is simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses and maintaining city parks. The successful campaign also allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website. In the end, the campaign delivered what it promised, as the more the boys went out drinking the better their community got - genius.
Credits:
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur