With the overwhelming success of Volkswagen's 'The Force' Super Bowl ad, the German car company is continuing to target their key demographic with another family oriented TV spot. This latest ad titled 'Piñata' is set at a child's birthday party where the strength of the 2011 Tiguan is related through an unbreakable SUV shaped VW piñata. The result is a great metaphor for the European automakers brand and reputation for producing well built cars. Now that's Das Advertising.
Credits:
Agency:Deutsch Los Angeles
Chief Creative Officer:Mark Hunter
Group Creative Director/Copywriter:Eric Springer
Group Creative Director/Art Director:Michael Kadin
EVP/Director of Integrated Production:Vic Palumbo
SVP, Director of Broadcast Production:Victoria Guenier
Senior Producer:Jim Haight
Production Company:Biscuit Filmworks
Director:Noam Murro
Director of Photography:Simon Duggan
Executive Producer:Shawn Lacy
Editorial:Cut & Run
Editor:Steve Gandolfi
Assistant Editor:Isaac Chen
Executive Producer:Michelle Burke
Producer:Christie Price
Post Facility:CO3
Colorist:Stefan Sonnenfeld
Visual Effects Company:Brickyard
Online/VFX:Mandy Sorenson