The enormously popular Old Spice TV commercials starring former NFL player Isiah Mustafa have now come to print, and it has not lost it's effectiveness in this new format. The print ads titled 'Komodo', 'Fiji' and 'Matterhorn' were created by ad agency Wieden+Kennedy, the original creators of the touted Ad Man of 2010. Old Spice are definitely getting their moneys worth out of their successful collaboration with the Portland based ad agency - and as long as they continue to produce innovative adverts like these then their is no reason this campaign can't continue for years to come.
Credits:
Advertising Agency: Wieden+Kennedy, Portland
Chief Creative Officer: Dan Wieden
Ex Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Art Director: Craig Allen/Eric Kallman
Copywriter: Eric Kallman/Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod