To highlight the brands current slogan "It's a juicy contradiction", Starburst has hired New York based ad agency TBWA\Chiat\Day to create a fun new advert titled "Dog". The cute commercial features man's and at times advertising best friend - a dog, but this isn't just any dog, it's Benny the Innovator and he is filled with, you guessed it - contradictions. The absurd concept and clever copywrite however demonstrates that an effective advertisement can simply be just a funny narrative. Sure it would have been more impressive to actually see Benny pulling people into buildings on fire, but it was still fun to see him waging his tail out the car window.
Credits:
Ad Agency: TBWA\Chiat\Day- New York
Chairman & CCO- Mark Figliulo
Creative Director- Jonathan Mackler
Art Director - Jonathan Mackler
Copywriter – Jim LeMaitre
Production Co: Hungry Man
Director: Hank Perlman
Executive Producer: Kevin Byrne
Line Producer: Caleb Dewart
Director of Photography: Jo Willems
Editorial: MacKenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Mike Rizzo
Sound Designer: Sam Shaffer
Editorial Producer: Tatiana Vasquez
EFX Company: The Mill
VFX shoot supervisor: Michael Gibson
Lead Flame Operator: Keith Sullivan and Danny Morris
Assistant: Robert Bruce
Producer: Dan Roberts
Telecine: Co3 Colorist: Tim Masick
End Title Graphics: PES
Audio Mix: Sound Lounge
Mixer: Tom Jucarone