Heineken Occasionally Perfect Billboard off to Chicago

The Heineken "Occasionally Perfect" billboard campaign continued when the Billboard traveled to Chicago for a concert featuring Broken Social Scene. The billboard made it's way from Manhattan where a simple billboard was made occasionally perfect with a surprise performance by TV on the Radio. In Chicago the Heineken billboard was placed in the Wrigleyville neighborhood. The band, Broken Social Scene, played for 30 minutes, and buzz on social networks leading up to the event spread the word among Chicagoans.
Credits:
Agency:Wieden + Kennedy
Client:Heineken Light
Creative Director:Scott Vitrone
Creative Director:Ian Reichenthal
Copywriter:Charles Hodges
Art Director:Gary Van Dzura
Head of Agency Production:Gary Krieg
Content Producer:Nik Traxler
Digital Strategist:Marshall Ball
Production Company:Show Cobra
Director:Matt Boyd
Executive Producer:Jason Ross
Line Producer:Bryan Walters
Director of Photography:Matt Boyd
Post Production Company:Show Cobra
Editor:Dominic Whitworth
Audio Post-Production Company:Show Cobra
Executive Producer:Tony Berger