Get ready for the new Old Spice Sea Captain TV ad created by the Ad Agency Wieden+Kennedy. The Smell Better Than Yourself Old Spice campaign will debut tonight during the NFL season opener, the first spot above, features a ship captain in a down pour of gold coins, then punching an octopus while impressing his wife. Hopefully the second spot in the campaign, "Jet Pilot" will be better than this; set to be released in a couple of weeks.